Product: Miller High Life "Car Thief"

The Client: Michael Victor - Director

Cinematic Treatment: Michael loves visual images that are sharp with a heightened sense of reality. Because of this we used a 45% camera shutter, as well as Zeiss Ultra Prime lenses because of their crispness.

In this spot our Miller High Life bottle is in fact very much a character in the story, so I paid particular attention to lighting the bottle in a table top glamorous way. The 45% shutter helped a lot with making the bubbles on the bottle more pronounced, while I utilized backlight to give the bottle a continuous sparkle and warm glow. Much of the spot takes place in and around the car, so I used a Schneider True Polarizer extensively to control reflections.

Michael is very specific about using frame rates to punctuate the impact he is trying to achieve with each particular shot. Most of the shots were filmed at 36 or 48 FPS. We shot this spot in the super 35mm format, our first rate camera package was provided to us courtesy of Rufus and all my friends at the Camera House. www.thecamerahouse.com

CREW:
Director - Michael Victor
Producer - Heather Victor
Copywriter [Ogilvy NYC] - Keith Cartwright
Colorist - Bob Curreri, The Syndicate
Editor - Michael Victor
DP - Daron Keet
1st AD - Brad Birkeland
Gaffer - Dave Chung
1st AC - Wade Whitley
2nd AC - Lorenzo
Key grip - Mark Evans
Electrician - Crystal Ramin
Camera Rental - The Camera House
Camera - Arri 435 - S [Super 35mm]
Lenses - Zeiss Ultra primes, Nikon 400mm
Dolly - Fisher 11
Film stock - Kodak 5217 / 200T
Lab - Fotokem
Lighting/Grips package - Wooden Nickel

Images Copyright © Michael Victor. All rights reserved.