Product: ALLSPORT "What's Your Sport?"

Cinematic Treatment: Michael showed me a Gatorade spot as a reference for the saturated green tones, highly stylized bright white and dark shadow look he was after. I lit this in a very dramatic, moody way for a commercial. I used atmospheric smoke to augment the desired shafts of dramatic light we were after.

To ensure the whites had a blown-out feel I exposed them at Zone 10, and made sure every frame had a white highlight in it. A lot of the art direction was chrome silver, so it was easy enough to ensure each shot had a white highlight. Conversely, I used large 12x12 black solids on the opposite side of the key light as negative fill, to ensure the images contained both white highlights all the way down to pure black shadows, at Zone 1.

The spot was shot in a large warehouse. I used Kodak 5246 - 250 daylight film with HMI lights, as I needed a lot of exposure to shoot high frame rates with a very narrow shutter. Our frame rates varied between 36, 48, 90, and 120 FPS, while we shot with a very narrow, 15% shutter.

For the shots of the falling sweat droplets, shot at a 15% shutter and 120 FPS, we had a 5 and a 1/2 stop exposure compensation loss. I had to light these scenes up to a T stop of 11.5 to accommodate our wide open T2.0 Zeiss Ultra Prime shooting stop.

We used a Fisher 10 to do a circular 180-degree dolly track for one dynamic wrap around shot, while the opening shot was executed on a 14mm Ultra Prime at 30 FPS, on a 30-foot straight track. We shot the spot in 10 hour day.

CREW:

Director - Michael Victor
Creative - Jeff Heath, Y&R
Producer - Heather Victor
DP - Daron Keet
Colorist - Bob Curreri, The Syndicate
Editor - Michael Victor
Sound Design - Andy Snaverly, Bendy
1st AD - Brad Birkeland
Gaffer - Dave Chung
1st AC - Wade Whitley
2nd AC - Lorenzo
Key grip - Mark Evans
Electrician - Crystal Ramin
Camera Rental - The Camera House www.thecamerahouse.com
Camera - Arri 435ES [Super 35mm]
Lenses - Zeiss Ultra Primes, Nikkor 400mm, Nikkor 8mm.
Dolly - Fisher 11
Film stock -KODAK VISION 250D - 5246
Lab - Fotokem www.fotokem.com

ALLSPORT "What's Your Sport": 30 second script.

Open on a dark workout gym space - SFX: Thump, Thump, Thump.

Visual:
CU on "Equipment, feet, metal corners and rubber mats.

Medium on a woman athlete sitting on a metal bench after a good workout, dripping sweat from every pore, sexy, determined, looks up, swigs All Sport from the bottle. She is lit from the back very edgy.

She slams the bottle down on the bench. CU dew from the bottle reverses direction up to the container.

ECU of sweat dripping off of her body in reverse.

Quickly she moves in reverse, un-drinks the bottle of All Sport, focusing on her ripped ABS, tape on her wrists, her athletic shape.
She stands in reverse, CU on a round cylindrical handle, and the handle leaps off the floor onto her hand she steps backward and a puff of chalk comes off her hand as the handle leaps into her grip.

CU feet take position, CU muscles tense and shoulder arms flex.

]Wide: Man is tied to leather vault; woman is a dominatrix with a whip in her hand.

Footage is played in reverse of whip cracking the male on the buttocks. He has a rubber ball in his mouth and can't move. She belts him a couple times and turns to him then runs in forward motion.

Woman: "All right. Round two."

CU Male eyebrows arch and he screams into ball "AAGGHGHMMP!"

Cut to: Logo: All Sport, whatever your sport.

SFX- Thump/Whip cracks! "AAAAAAHHHHH!" -Bottle rocks a little bit.